![]() ![]() Content activation uses planning and technology to create, streamline, and bring content to life in order to meet business goals.ĭriving awareness depends on getting your content in front of the right people through an active content distribution strategy. Determining a content strategy is only half the equation putting it into action is the other. Unfortunately, effective content marketing doesn't subscribe to the simple philosophy of "If we build it, they will come." What is content activation? Content activation refers to the processes, competencies, and tools needed to execute your content strategy and promote it efficiently and effectively across channels. ![]() ![]() One of the biggest mistakes content marketers make is thinking that, once they hit “publish,” the job is done. But all too often, marketers miss their target. A powerful content strategy has become the bullseye of modern marketing. ![]()
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